The new Joo Hetki café concept encourages vibrant rental communities
Press release April 6, 2022
The social mission of the Joo Kodit apartment rental brand is to prevent residents’ loneliness. To put that into practice, the company is now testing out new ways to inspire community spirit in its apartment complexes. The Joo Hetki neighbourhood café is just one of the many ways in which Joo Kodit is reinventing rental living.
The apartment rental company Joo Kodit will open a multi-purpose café and event space at its new Oulun Mallastohtori apartment complex, which will be completed in late 2022 in the Toppilansalmi neighbourhood of Oulu. The café, called Joo Hetki, will be the residents’ shared living room, which makes it easy for neighbours to meet up and spend time together.
– According to market reseach we commissioned, one in three people living in rental accommodation has experienced loneliness at home. However, people also said they were interested in getting to know their neighbours. As an apartment rental company, we want to help make that happen by creating meeting places for our residents, says the Commercial Director of Joo Kodit, Heta Kärki.
Joo Kodit owns over 700 rental apartments around Oulu, with approximately 350 more to be completed in 2022. Besides commissioning new apartments, Joo Kodit actively develops neighbourhoods. Toppilansalmi has only few services as of yet, and we aim to make a difference to that, says Josefiina Toikka, the Oulu representative of Joo Kodit.
– Many of our residents live alone in their very first apartment. They can come to the café to have breakfast, study, or just hang out. Joo Hetki will double as a customer service point, too, for example when residents need to pick up the keys to their new apartment. We want to be an approachable company that provides personal service and makes renting an apartment as carefree as possible.
The café at Oulun Mallastohtori will be a central part of the residents’ everyday life.
Oulun Mallastohtori and Joo Hetki are built by Temotek, a company with a track record in constructing business and commercial as well as residential properties. Temotek’s Residential Project Manager for Oulu, Antti Löfbacka, says the company likes to incorporate ground floor space for services in its residenting buildings.
– Having services close at hand and inspiring a sense of community are important values to us, too. We see that as part of building for a better quality of life. We are constructing Temotek’s own apartments in the same block, and of course Joo Hetki will also delight their residents.
Joo Hetki is currently seeking café staff, who will play a key part in creating community spirit in the neighbourhood and organise events requested by the residents, such as flea markets. Other Joo Kodit innovations for rental living include furnished Joo+ apartments, shared cars, free sauna shifts and communal exercise classes.
For more information, please contact
Heta Kärki,Commercial Director, +358 (0)505662798, email@example.com
Antti Löfbacka, Project Manager, +358 (0)50 577 4626, firstname.lastname@example.org
Joo Kodit is a rental apartment brand, which promises its residents carefree living by providing personal and flexible service, championing close communities, and making sustainable choices. Joo Kodit owns approximately 4200 homes in Finland’s growth centres. As a responsible, long term owner, we enable sustainable ways of living, while taking the best possible care of our apartments, tenants and the environment.
Temotek is a Finnish family-owned company founded in 1995. We are an innovative partner for residential, business and commercial construction and property development needs. Our head office is located in Oulu, and our customers are also served by a fast-growing office in the Helsinki Metropolitan Area. We employ a total of approximately 200 skilled professionals. Our completed construction projects can be found from Helsinki to Rovaniemi, in both the largest cities and small municipalities.
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